![]() ![]() In simplest form, their argument is that technology has made it possible to quickly and easily amass people - to solve a problem, to advocate for change, to bankroll a charity. Heimans and Timms first explained “new power” in a much-touted 2014 Harvard Business Review article. In its pages, you’ll find analyses of Black Lives Matter, the ice-bucket challenge, and other cause-related movements that have sprung up unexpectedly and raced across the globe on the wings of social media. The mission of their book: rally the good guys, explain new power, and provide models for how it works. Many charities and other agents for good, meanwhile, have yet to show up for the fight. Heimans and Timms aren’t alarmists, but they worry that the forces of evil - ISIS among them - are deploying advanced “new power” with increasing skill. well, “the dustbin of history” is the phrase that comes to mind. Those who can mobilize people behind a cause or idea will win, they say. “The future will be a battle over mobilization,” Jeremy Heimans and Henry Timms write in the opening pages of their new book, New Power: How Power Works in Our Hyperconnected World - and How to Make It Work for You. ![]() Photo by Michael Creagh Henry Timms and Jeremy Heimans warn that “bad actors” such as ISIS are using “new power” to great effect, and people trying to do good in the world need to get on board. ![]()
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